We are proud to announce that we were honored with an Ubuntu Award from South African Tourism in a special ceremony held in New York City earlier this month. AAC received the award for “Outstanding Achievement in Creative Destination Marketing” for our creation of the “Monkey See, Monkey Do African Safari Contest” offered earlier this year, where families submitted videos of kids acting like their favorite South African animal for a chance to win a family safari. AAC’s award was one of 12 presented by South African Tourism (SAT) to recognize its “outstanding trade partners in business and leisure travel.” The honor comes on the heels of AAC being named to National Geographic Traveler’s 2013 “50 Tours of a Lifetime” list in the magazine’s current May/June issue.
“South Africa has long been one of the top destinations our clients choose to visit, and now, more and more families with kids are choosing to safari in South Africa. We really attempted to be innovative in creating the contest in a way that would connect in a fresh and visual way with families across the U.S.,” says Kent Redding, president and co-founder of Africa Adventure Consultants, “so it’s particularly meaningful to us to be honored by South African Tourism for creativity in destination marketing for that effort.”
“Ubuntu” is an African philosophy that speaks to people’s interconnectedness – literally meaning “I am because you are” – that SAT selected as a theme for its annual awards recognizing outstanding trade partners. “South Africa has proven itself as one of the most successful tourism destinations in the world today,” said Marthinus Van Schalkwyk, South Africa’s Minister of Tourism, and a keynote speaker at the recent awards ceremony. “We are deeply indebted to the frontline ambassadors of the travel trade as they are largely responsible for the extraordinary success we have attained for our destination.”
“Between the recognition from National Geographic Traveler for our In Livingstone’s Footsteps: The Final Journey itinerary and South African Tourism’s recognition of us as an outstanding trade partner with the Ubuntu Award, it’s been an exciting month,” says Redding, who adds that AAC currently offers 18 pre-planned itineraries to South Africa, ranging from big 5 game viewing on its nine-day Southern Africa Deluxe safari to specialty trips like its new-for-2013 Hops & Hippos safari’s behind-the-scenes look at South African beer brewing to family safaris like its 10-day Cape Town, Garden Route and Madikwe adventure – as well as unlimited custom tour options.