Singita Travel Trends: This Year is All About the Family

Singita is the ultimate destination for a family vacation, with 12 diverse lodges and camps scattered across South Africa, Zimbabwe and Tanzania. It is an experience for young and old, who will enjoy interacting with the local flora and fauna, and connecting with local communities. Our partners at Singita have named 2015 the ‘Year of the Family’ based on the continued growth of family safari travel to Africa. Here, they share with us some of the Singita family travel trends driving that growth.

Trend No. 1: Modern Family Travel
The market for grandparents travelling with their children and grandchildren grew 30% in the past year. Singita’s lodges and camps offer various accommodation solutions for such family groups, including a number of private villas, family suites, and exclusive use options.

See This Family Safari!

Check out the South Africa luxury Safari to see what AAC and Singita can do for your family!
Trend No. 2: Active Eco-Tourism
There has been a substantial shift for eco-conscious guests, who are now looking to participate more actively in the preservation of our planet. A visit to Singita allows adults and children alike to gain an intimate look at meaningful projects that are directly impacting the preservation of pristine African wilderness. They are also able to learn about the importance of sustainable practices and see how our dedicated teams protect, maintain and enhance the land and its environment.
Trend No. 3: Total Immersion
Intrepid travelers are looking for a complete experience; to live the adventure on every level. For example, guests at Singita Mara River Tented Camp, which operates “off the grid”, are able to embrace the outdoors and connect directly with nature. Families can visit local community programs or take a class alongside students at the Singita School of Cooking, while the very popular Singita Mini Rangers Course at all of the Singita properties, opens up a whole new world to young explorers.
Trend No. 4: Private Villas
The popularity of traditional rooms for families and groups is being eclipsed by the convenience and luxury of private villas. Singita offers just such an experience at multiple locations, including Singita Castleton, a converted farmhouse in South Africa, the tranquil Singita Serengeti House in Tanzania, and Singita Explore, an entire private-use camp set up on the plains of the Serengeti.


Campfire fun at Singita Explore

The Ultimate Family Adventure
The campfire at Singita Explore in the Serengeti is a hub around which guests relive exciting moments from twice-daily game drives, listen to long tales of the African bush from their field guide, and share a laugh while making stick bread over the flames. Unforgettable memories are forged around this age-old tradition at Singita’s private-use, tented camp in Tanzania.

Africa Adventure Consultants can create a customized safari for your family to share experiences like the Explore campsite. Click on the button to see one of our popular itineraries to inspire you and your loved ones to experience Africa together!

Categories: Best Africa Accommodations, Best African Accommodations, Family, family safaris
Chris Laskey
Chris comes from a different background than most in the travel industry. Before joining AAC he worked for 10 years in the endurance sports industry managing, marketing, directing and participating in endurance sports such as marathons, triathlons, cycling events and more. Many of these multi-faceted events included planning travel for both professional athletes and securing travel relationships for the weekend warriors who participated. Chris has managed to travel to six of the seven continents around the world and found a passion for Africa when his first trip to the continent took him to Namibia.
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