We may collect personal data, including any information about you that identifies you as a natural person, and in limited circumstances, we may collect special categories of your personal data including data concerning your health or biometric data.
When your information is submitted to us through our services, when you correspond with us, or we receive information about you from a third party such as a lead generator or CRM/marketing tool, we receive and store that information, including personal information. Personal information includes any information that could reasonably be used to personally identify you or a third party individual, including information automatically obtained through “cookies” when you use our website and its various pages, and information you provide to us when you contact us. Depending on how you engage our services or how we receive it, your information may include:
a) information for communicating with you, including a name and email address
b) information that permits us to provide our services, such as booking or making reservations for you, including phone number and mailing address;
c) information once you have confirmed your travel including all items requested on our Pre-Trip Questionnaire (https://adventuresinafrica.com/pre-trip-questionnaire/) including birthdates, passport numbers, citizenship, place of birth, and whether you smoke; and
d) information that is considered a special category and is necessary to including height and weight, health conditions, and health and dietary concerns;
e) travel information including information about any group members with whom you are traveling and tell us about, flight information, hotel reservations, transfers, or other arrangements as needed to coordinate travel, and any other information that you may provide to us;
f) information about the services that you use, how frequently you use them, and your responses to the offerings and advertisements presented or made available by us;
g) information about the searches you perform on our website and how you use the results of those searches;
h) transaction-related information such as credit card or other preferred means of payment, billing information, or a history of purchases (while we collect credit card payment information, we do not store it – it is sent directly to our payment processors and within our system we either do not receive it or we promptly destroy it); and
i) information about any devices, connections and methods used to access and interact with us.
When you visit our website or, we also automatically receive and record certain information that your web browser provides, such as: your web request, IP address, browser type, browser language, referring/exit pages and URLs, platform type, domain names, type of device and operating system, pages, and information about your usage and interaction with us.
In addition, we may use “cookies” (session ID or persistent) or similar technologies to record session identification such as browser type, pages, and information about your use and interaction with our Services. You may be able to opt-out of the cookies on our website by changing the settings on your internet browser. Please note that if you disable cookies in your browser settings, you may not be able to use all of the information on our website or be able to contact us through the site and your access to information on our site may be slowed.
Except as stated in this policy, we will not share your information with any third party outside of our organization.
We will use your information to respond to you regarding the reason you contacted us, to answer your request for information about our trips, to register you to receive newsletters with your consent, to make a booking or bookings on your behalf including with third parties, to provide you with information about our company and/or services, and to receive and implement feedback on those services.
We will also use personal information allows us to understand your needs as a customer and determine eligibility for our products and services; to inform you about our products and services or those of our partners that may be of interest to you; to provide ongoing service and support; to ensure the safety and security of our travelers and products.
If you make an inquiry or booking with us, we may share your personal information with third-party suppliers and service providers to the extent necessary to provide you with a proposal and/or perform our contract with you, and to the extent necessary for the pursuit of our legitimate interests. For example, if you make an inquiry with us, we will share your last name and travel interests. If you book with us, we must necessarily share your full name, age, travel preferences and other personal information in order to arrange and finalize bookings and reservations. These third-party suppliers and service providers may have different information practices, which will be governed by their privacy policies, which we recommend you read as well.
We disclose personal information to third parties whose services are required for us to provide our services to you. Depending on the particular services we provide to you, we will disclose your information to the following types of third parties:
Our Services may include features or functionalities provided by third parties. In the process of providing such functionalities within our services, your browser may automatically send certain technical information to the third party provider. The use of these third-party provided features or functionalities is subject to those third parties’ privacy policies. For example, without limitation, we may use a third party for ad serving, retargeting, remarketing, and/or for analytics, in which case, such third party may have access to your data, subject to their policies. These third-party vendors may use their own cookies and other third-party cookies together to (a) inform, optimize, and serve ads across the web based on your past visits to our website and others, and (b) report to us how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.
We encourage you to familiarize yourself with any third-party provider’s practices and policies before using their products or services. Except as stated elsewhere in this Policy, you can set certain preferences and opt outs using Google Ads Settings, and Google Analytics’ currently available opt-outs.
Also, to the extent necessary for the pursuit of our legitimate interests, we and our authorized service providers such as marketing agencies and data analytics providers may will use your personal information to analyze your business with us, including your inquiries, bookings and preferences, which we may use to review, develop and improve our products and services; improve our customers’ experiences; and for internal market research, strategic development, and statistical analysis. We disclose personal information to third party processors whose services are highly useful and assist in the functioning of our Services, including:
In the event that ownership of us was to change as a result of a merger, acquisition, or transfer to another company, your information may be transferred. If such a transfer results in a material change in the use of your information, you will be provided notice (which may be via updates to this page) about the choices you have to decline to permit such a transfer.
In addition, we will use and disclose your personal information when we are required to do so by law or believe in good faith that such disclosures are required to: (1) comply with the law or with legal process, including but not limited to lawful requests by public authorities that may be made to meet national security or law enforcement requirements; (2) enforce any legal agreements between you and us; (3) protect your safety or security; (4) protect the safety or security of our company, our services, our property, and our employees; or (5) protect the safety or security of third parties. Among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions. We will also use your personal information to carry out internal accounting and administration of our business.
The security and integrity of your personal information is important to us. All personal information is stored in secure databases to prevent unauthorized access. Complex passwords, encryption devices and firewalls protect these databases. Access to your personal information is limited to our authorized employees and any of the third-party suppliers who require information to provide the travel services you have requested. Personal information that is held in hard copy, such as when you call us with a credit card number for payment, is promptly destroyed and/or stored in a locked safe.
Although we take precautions to protect the personal information you provided to us, no system is 100% secure or error free. Therefore, we do not and cannot guarantee the security or accuracy of the information we gather.
You may opt out of any future contact from us at any time. You can do the following anytime by contacting us via the web form, email or phone number below:
You can do so by sending a written request by mail or email to the addresses contained in the “Contact Us” section below. We will correct or remove inaccurate information or delete information as requested as long as we do not need to retain the information for legitimate business or legal purposes. We also reserve the right to verify whether the information is correct. For your protection, you may be asked to provide additional information to verify your identity before being granted access to your personal information. Unless requested otherwise and not otherwise contrary to this policy, we will retain your data indefinately.
Depending on the law that applies where you live, you may have additional rights, such as the right to request that we send your information to another organization of your choice (where technically feasible) and, that we restrict our processing of your data.
Last updated: June 29, 2018